Scientific Beta

Index Universe: "Smart beta, which is also referred to as alternative beta, is effectively a revision of how to weight existing assets to produce more efficient returns, while still retaining the benefits of traditional market cap weighted indices, such as transparency, liquidity, low costs and rules-based."

Index Universe 15/10/2013

"(...) Smart beta, which is also referred to as alternative beta, is effectively a revision of how to weight existing assets to produce more efficient returns, while still retaining the benefits of traditional market cap weighted indices, such as transparency, liquidity, low costs and rules-based. In the last three months alone demand for smart beta has picked up with several market participants launching smart beta funds and strategies, including HSBC, EDHEC and Ossiam. (...)"