Scientific Beta

ETF.com: "Eric Shirbini, global product specialist with EDHEC Risk Institute, told us these ETFs are designed to deliver better risk/return than a traditional allocation to equities in the long run. We talked to him about what makes these multifactor approaches so innovative, and why investors should care."

ETF.com 08/05/2015

"(...) The ETFS Diversified-Factor U.S. Large Cap ETF (SBUS) and the ETFS Diversified-Factor Developed Europe Index Fund (SBEU) are designed with layers upon layers of diversification that involve not only offering exposure to various factors, but they each apply a complex weighting methodology within these factors to minimize other risks associated with stocks. Eric Shirbini, global product specialist with EDHEC Risk Institute, told us these ETFs are designed to deliver better risk/return than a traditional allocation to equities in the long run. We talked to him about what makes these multifactor approaches so innovative, and why investors should care. (...)"