Scientific Beta

Ignites Asia: "ERI Scientific Beta, which was set up at the end of last year, is a platform that offers a new approach to smart beta investing, dubbed smart beta 2.0, on which investors can choose and control the risks of 2,442 indices. Hoff says the company is now in the initial stage of creating awareness of smart beta strategies in Asia and helping people understand the differences between the legacy index providers and smart beta 2.0."

Ignites Asia 16/09/2013

"(…) Among those who have been touting the smart beta concept around Asia is Paul Hoff, who joined EDHEC-Risk Institute’s new venture, ERI Scientific Beta, in May as its Tokyo-based business development director, as reported. He was previously FTSE Japan’s Tokyo-based director of business development. ERI Scientific Beta, which was set up at the end of last year, is a platform that offers a new approach to smart beta investing, dubbed smart beta 2.0, on which investors can choose and control the risks of 2,442 indices. Hoff says the company is now in the initial stage of creating awareness of smart beta strategies in Asia and helping people understand the differences between the legacy index providers and smart beta 2.0. In terms of awareness and receptiveness in Asia, “it’s still early stages”, he says. (...) ERI Scientific Beta’s Hoff believes there is a strong awareness of indices in the region but the reason some local markets are slower than others in embracing smart beta is that some markets such as Hong Kong have been captivated by other investment themes.’ "(…)